Davision Media

The Country Network is a Go!

rich@davisionmedia.com — 2010-08-27T09:26:05-04:00

The announcement earlier this week that Sinclair Broadcasting would be carrying The Country Network on its digital subchannel was a big win for us. Earlier this year, Davision Media produced the video presentation that was used to pitch the new venture, which brings the stars and the music back to the forefront for the millions of country music fans around the country. ...On the web side, all of our clients are up in traffic year to year, as they use their sites to better market their core businesses. On the media side, we continue to work extensively with Senior Helpers franchisees around the country, helping them get the word out about their life-changing services and how they can make a huge difference in a loved ones quality of life. ...Whether you need production, media or web solutions, we provide world class service - and results - for businesses around the Triangle and beyond.

Search for Tomorrow

rich@davisionmedia.com — 2010-03-08T16:30:45-05:00

As CBS was rolling out a new internet platform and content management system for it’s CW stations, our corporate folks were encouraging us to hire at least 1 person to handle this at the local level. With the station still weighed down by an incredible amount of bad programming debt, we really didn’t want to add anyone else, so I volunteered to take care of it. ... But within 6 months, since I didn’t really have time to work on it during business hours, I was spending virtually every waking moment away from the office working on the web - something I can promise you was not happening with any of our other Station Managers. But what I didn’t fully realize at the time was that I was getting an incredible education - and laying the groundwork for what would become a major force at Davision Media. Now, several years later, I am spending at least half of my time working on web content and design, and planning and executing SEM and SEO initiatives for our clients.

What a Year!

rich@davisionmedia.com — 2009-12-15T14:19:53-05:00

It’s hard to believe that in the year since starting Davision Media, we’ve a) relocated to Raleigh/Durham b) began working with one of NC’s best and most respected marketing, public relations and communications firms, 919 Marketing Co. and c) have many clients, including one of prime architects of Barack Obama’s election campaign, Betsy Myers. ... After spending two terrific years here in the mid-90’s as Promotion Director at WLFL, I’ve always wanted to return here, and having this company provided that opportunity. And if the number of projects we’ve taken on since coming here is any indication, then the move has been a good one. ...So whether you are on old friend, or are checking out this company for the first time - welcome. The first year is behind us, and Davision Media is well positioned to assist you with your advertising, marketing or web needs.

Shout Out to My Alma Mater

rich@davisionmedia.com — 2009-09-12T14:06:09-04:00

I have incredibly fond memories of the years I spent in Columbia, and the education that I recieved at The University of South Carolina did an excellent job of preparing me for the real world. I don't know who produced this video, but if its student-produced (as I'd like to think) then clearly they have come a long wiy since my time there, when 3/4" tape was something new and exciting.

Introducing VoicesVision™

rich@davisionmedia.com — 2009-05-06T14:52:21-04:00

Have you ever spent hours looking for exactly the right voice for a certain project, only to finally end up with one of your tired and true favorites? ... In an effort to continue to make Davision Media a turnkey solution for many different types of clients, we are proud to introduce VoicesVision™ - a small, but powerful, voiceover talent group. The goal with this is to represent individuals that offer a unique vocal hook, while giving you the most range and flexibility. ...I’ve helped some of today’s most in-demand voices break into television, and also been fortunate enough to work with many of the ‘giants,’ including the late, great Don LaFontaine. As we expand the roster of VoicesVision™ I’ll be looking for new talent that can cut through the clutter and offer something new.

Those are the Breaks

rich@davisionmedia.com — 2009-04-30T08:27:15-04:00

As the lone remnant of NBC’s ‘Must See TV’ glory days, it is fitting that this once ratings goliath would sign off a mere months before NBC trashes their entire 10pm strategy by putting Jay Leno on at 10pm, five nights a week. At one point in the last six weeks, it looked like their was going to be an affiliate backlash to this, but alas, it didn’t pan out. Too bad, too, because the repercussions of this are likely to haunt NBC for years to come, as this move has the potential to negatively impact the ratings in prime, late fringe and the mornings - not to mention how it is going to affect the affiliates and their 11pm newscasts. Although it probably won’t matter at all in the grand scheme of things, CBS’s cancellation of Guiding Light marks yet another end worth noting. ... As someone with an appreciation for the history of the fifth estate, its sad to think that this remarkable run is coming to an end.

Bravo, ABC! But Where's Local TV?

rich@davisionmedia.com — 2009-02-23T09:39:54-05:00

While it would be hard to call it a ‘silver-lining’ in this terrible economy, it was great seeing ABC take advantage of one of the few ‘opportunities’ provided by the current economic climate. ... This spot had much more of a ‘movie trailer’ feel to it and did a very effective job of making the episodes into an event. ...As I see PSA’s piling up in access and other high-profile dayparts, I’m wondering why stations don’t use the added avails to create longer. more effective marketing for themselves? ... One would think that given the high profile network launches and increased HUT levels, stations would be all over this additional inventory as a way to better brand and promote their priorities. Right now, as they head into an unusual March sweep, stations should be siezing the added inventory and engaging viewers about something other than the DTV conversion.

The Power of Social Media

rich@davisionmedia.com — 2009-02-18T09:24:10-05:00

This is quite an achievement for our client, given the thousands of books available about retirement planning - not to mention Jim’s own success with the 1st edition. ...No matter the project, the key to social media marketing is cultivating a list of customers who trust you and are predisposed to following your advice -and buying your products and services. ... Their services and reputation are of the highest quality, so it shouldn’t be surprising to learn that they have the ability to make a splash. I won’t go into details here, but suffice it to say that this marketing idea cost very little and will give the 2nd edition of Retire Secure! ...I’m glad that we were able to contribute to this, and look forward to helping others utilize the power of social media to achieve their goals.

Why Delay?

rich@davisionmedia.com — 2009-02-05T08:57:14-05:00

Despite the failure of the first bill, it does look now like the DTV deadline will be extended to June. Why is anyone’s guess, although it seems like the real reason is simply to give the government more time to allocate more money to their coupon program. ...Local broadcasters have shouldered the financial burden of this conversion for nearly a decade - to the tune of over $5 billion - with virtually no financial gain or incentive. Now, in an industry that has been hit very hard by the current economic woes, stations will have to add hundreds of thousands of dollars in expenses to maintain their analog transmitters for four more months - money that was not budgeted. ... The only thing that will motivate those that are not ready to get ready is when they lose their favorite shows.

New Year, New Company, New Blog

rich@davisionmedia.com — 2009-01-09T15:05:36-05:00

More than a few people have cautioned me about starting a new company in the current economic environment, but obviously, I disagree. ... So if you are in need of assistance in the areas of marketing, media, internet or advertising, give us a call. I think you will be pleased by our approach, which is designed with your bottom line always in mind. And if you are a local tv station, we have a specific, market exclusive program designed to maximize your own promotion efforts - both on and off-air. ...In the open of the BBC series Torchwood, John Barrowman has a voice-over that says “The 21st century is when everything changes...”